FP Movement opened its newest location at The Gardens on El Paseo in Palm Desert on October 1, 2026. The 2,297-square-foot boutique at 73545 El Paseo, Space #1316, sits right next to Free People, which opened at the same center in July 2026.
For anyone who follows retail trends in the valley, this is worth paying attention to.
What FP Movement Brings to El Paseo
FP Movement is Free People's activewear line, carrying apparel alongside beauty and wellness products. The Palm Desert store is open Monday through Saturday, 10 AM to 8 PM, and Sunday from 11 AM to 6 PM.
Having two connected brands share space at The Gardens is a deliberate cluster strategy. Retailers do this to increase time-on-property for shoppers, which benefits every neighboring tenant. El Paseo has long been the valley's premium shopping corridor, and back-to-back openings from a major national brand group in the same summer and fall season show that retail decision-makers are choosing this market with confidence.
Why National Retailers Keep Choosing the Coachella Valley
The Coachella Valley draws a mix of year-round residents, seasonal visitors, and short-term renters that most mid-size markets cannot match. That combination gives retailers a longer selling season than a typical desert location might suggest. According to the California Governor's Office of Business and Economic Development, California's tourism economy continues to support brick-and-mortar retail investment in high-traffic destinations, and the valley fits that profile.
When brands like FP Movement open stores here, they're betting on sustained foot traffic. That bet tends to reinforce itself. More national tenants raise the profile of a shopping district, which draws more visitors, which makes the corridor more attractive to the next retailer evaluating the market.
What This Means For You
• Retail growth on El Paseo supports commercial property values along the corridor and in adjacent blocks, which can affect mixed-use and residential parcels nearby.
• Increased foot traffic to Palm Desert's shopping district draws more visitors to the valley overall, which benefits short-term rental owners in surrounding neighborhoods.
• Homeowners near high-performing retail corridors sometimes see stronger resale demand as a result of the area's growing draw. Find out what your home is worth →
• If you're watching Palm Springs or Palm Desert as an investment market, retail expansion signals are worth tracking alongside residential data.
The FP Movement Palm Desert opening is one data point, but it fits a pattern. The Coachella Valley is attracting serious retail investment, and that tends to move in the same direction as residential demand. Worth knowing whether you own here, rent here, or are thinking about either.
For more on what's happening across the valley's communities, visit the Craft & Bauer blog.
Frequently Asked Questions
Where exactly is the FP Movement Palm Desert store located?
The store is at 73545 El Paseo, Space #1316, Palm Desert, CA 92260, inside The Gardens on El Paseo shopping center. It sits adjacent to the Free People store that opened at the same center in July 2026.
Does new retail on El Paseo affect nearby home values in Palm Desert?
Retail growth in a shopping corridor can increase foot traffic and overall desirability of surrounding areas, which sometimes supports residential demand and resale prices. That said, home values depend on many factors, and a single store opening is one signal among many. If you want a current read on what your property is worth, speaking with a local agent who tracks Palm Desert closely is the most reliable step. Find out what your home is worth →
Why are national brands opening stores in the Coachella Valley instead of larger metro markets?
The valley combines year-round residents with a large seasonal and tourist population, giving retailers a longer and more consistent selling season than many comparably sized markets. Premium shopping corridors like El Paseo already attract a high-spending visitor base, which reduces the risk for brands making brick-and-mortar commitments in the current retail environment.
Sources
• California Governor's Office of Business and Economic Development (GO-Biz)
Related reading
• Palm Springs Pride Turns 40: What to Know About the 2026 Celebration and Grand Marshals
• Palm Desert Home Values Dipped 1.6% — Here's the Full Picture for Fall 2026